um's big winner is none other than the non-Adidas, the company expects revenue to their World Cup will bring more than expected, Adidas football to use his name, But this is not enough, Reebok teamed up 3.1 billion euros, as a springboard, and then straight into the venture, to enter NBA. Germany local time on April 11, Adidas headquarters in Frankfurt announced that it has signed a $ 400 million agreement with the NBA, in the next 11 years, Adidas will become the NBA league official sponsor in the future NBA league arena, the audience not only can see Nike, Champion and other brands, you may also see Adidas Basketball supplies. Adidas To prove to the world: NBA, I can!
collision is inevitable scramble for resources
are committed to sports brand, is the industry leader, impact on competition for resources generated by the case of human, Adidas traditional areas of strength in football and track and field, soccer is the world's most attractive sports, its market value is inestimable, as the industry leader Nike will not stand idly by, Nike football products sales reached about $ 1 billion, while the English Premier League club Manchester United, Arsenal have also signed Retro jordans for sale a cooperation agreement with Nike. Although, in terms of team sponsor Adidas advantage, but not the same in terms of players, Nike under capital Genghen greater. In the global market, still we occupy the leading position of Nike, Adidas ahead of the competition in order, in their traditional areas of strength in the course doubly operate, hold their own stronghold, while outward expansion.
In the basketball market, although early in the 30s of last century, Adidas basketball shoes have been sold in the global market, but compared to Nike and Adidas but somewhat vulnerable. Ever since Nike signed Michael Jordan, Nike stable position in the global commodity markets if Tarzan basketball, the most popular sports in the United States since the NBA favorite Nike as the host apparently ??????? have more advantages, particularly in July 2003, Nike to $ 305 million after the acquisition of a wholly-owned sports shoe manufacturer Converse company, what opened the distance between the competitors. Now Jordan is Get the lead out, never again allowed to Nike, Adidas basketball unmatched Happy Kingdom, 3.1 billion euros together also reasonable Reebok Reebok since 2001 has been to th 
e NBA official clothing basketball and other supplies, Reebok, Adidas joining may help achieve a breakthrough in the Nike basketball field, at present, Reebok and Yao Ming, NBA star Iverson signed a contract, it can be a good start.
channel layout evenly divided
In the above channels and terminal sales, Adidas and Nike can say different, par. Take in the Chinese market, Adidas and Nike have abandoned the high-end trend posture, lowered figure looks from the channel, increasing the strength of the media, sales network construction and terminal image promotion. Adidas since 2000, it has been the major cities in the country to promote the "street basketball activity", locking young people aged 18-25, each of a basketball game are very popular, so that the brand vibrant. Recently, the brand and continue to intensify efforts to promote the game extended to some of the major western cities, such as street Chengdu, Xi'an and other places can often see the Adidas brand presence. Nike did not back down, ordinary people are now CCTV Nike advertising the public do not know, but the hero is not the same for each period, so the whole Chinese people, can become the spokesman for Nik cheap jordans for sale mens e, but the condition is not too harsh Nike civilian route no less "Super Girl," the popular night.
in accordance with the successful experience of the sporting goods industry, excellent brands and products must first obtain the best display of results in excellent products terminal stores, thus win market initiative and consumer confidence. However, who can have access to excellent stores or stores to get the best position, but also depending on the degree of influence and operation of the brand strength, to do the operation in specific modalities, basically in order to form the main chain of Monopoly games, in which aspect, Adidas and Nike is difficult to separate Zaichou Mao Yin to.
strategic planning winner
adidas: capture cheese pressing
Adidas indeed bite the bullet, do not do Big Brother for many years, and now the time is ripe, turned upside down should also go to his head, and then, a brewing a long time to win the war finally imminent, had hair.
Once upon a time, the world's first pair of skates, the first pair of shoes more clinch first Shuangjiao casting football spikes are from Adidas, especially Adidas spikes screwed type is a very revolutionary conc cheap jordans online ept, people even think It has achieved a lot for the German soccer team won the World Cup in 1954. "Pyramid" type of promotion model, the first brand in visual contact with the athletes, sports teams, major competitions and sports-related activities together in 1980, Adidas' sales reached $ 1 billion. The main product categories of market share as high as 70%. Companies producing 150 different styles of sneakers, 24 plants in 17 countries daily output reaches 200,000 pairs. Adidas products sold in 150 countries. However, after the 1980s, Adidas jogging ignored the rise in the United States the world's largest sporting goods market in this, the number of pyramid bottom of that part of the surge of consumers to participate in running activities, Adidas miss the opportunity, seize the opportunity to make sports rookie Nike, ultimate success.
But even more angry is that in their own areas of strength, Nike also come rushing a share, when the so-called hand on hand, Adidas finally broke out, the North American market must also be engraved with the names of Adidas.
In the North American market, Adidas product localization to solve the problem, as a German sports brand Adidas cheap foamposites should put it in the US market footwear products "Americanization." Europeans like the product is not necessarily in line with the American appetite. Adidas should recruit and train those who truly understand and can predict this dynamic market talent. This is a resource can not be imitated. Then you can re-create the basis of these results to predict your market segment, so on the one hand to meet the needs of American consumers, it also ensures that this market segment has unique advantages. Americans are more stressed personal, so in advertising, Adidas should put its image shaping a more personalized, but also to reduce the use of the star.
In the Asian market, we can say is determined to win the Adidas, Reebok previous and ulterior motives is undoubtedly a natural fit because the European and American market nearly saturated, no matter what the competition, the main change is that the share of it, compared to Asia, especially China market potential. Adidas stores in addition to the expansion, the more important is the brand competition. Nike has always been to explore the stars of tomorrow on their own ideas, successfully signed up by the Chinese people - especially the young and trendy Chinese consumers as a hero of the Olympic 110 meters hurdles champion Liu Xiang. While Adidas also no gains in the Chinese market, but even Nike Reebok has a market are amazing weapon in China - Yao Ming, the two sides have signed a lifetime sponsorship contract in 2003. Young people are the most important on the Chinese sports goods market is the fastest-growing consumer group, which is Adidas and Nike have to compete for consumer level.
Nike: Paul kingly hold its ground
"The secret of Nike in its world is to maintain a steady growth of employment in all relevant areas of the most talented and most respected people," Buzztone president of the New York marketing firm Josh & middot; Tuckerman says. But now opponents have been tapping into their own door, first hold our ground is imminent.
Although Nike does not like its competitors, as do many direct marketing activities in urban markets, but in the minds of the piece of consumer groups has always played a very important role. With Michael & middot; Jordan and Tiger has & middot; Woods, Nike has become a long-term contract makes the eyes of young urban consumers and Sporty's top brand. It is also possible to top the list of Nike's long-term important reason, in the North American market, Nike has been unrivaled in the world, thanks to the champion in this phase, therefore, to maintain competitiveness in the local market is a top priority. Adidas operating in the US market is very challenging, but patriotic American consumers are likely to prefer domestic products instead of imported goods. Nike in the local management practices, organizational structure, corporate governance and control aspects of the local capital market has advantages. If they can survive the intense local competition, they will be more competitive in the international market. In order to maintain its dominance in the US athletic shoe market, Nike should continue to focus on its core competencies: marketing and research and development. In the existing high level of consumer loyalty, brand awareness and a huge market share basis, they must also keep their quality standards at the same time continue to develop new products, the implementation of effective marketing programs to respond to market changes.
In the Asian market, especially in China, Nike is still an advantage, Adidas in 1980 began to focus on the Chinese sports market, and the establishment of brand promotion agencies in the country. However, in the decades of market advance, the performance was quite restrained in recent years, Adidas continue to reflect the strategic thinking in China, in the past 20 years gradually began to counterattack defensive battle, it can be said Adidas is in the business of the second life cycle, it is working hard to enhance market share, as well as local enterprises in China, Li Ning, it can be said to be fierce.
For Adidas, Nike, the two international sports brand, the real competitive environment, Nike global each market area are constantly ahead of Adidas, but would like to defeat Adidas, is also not easy, because Adidas and Global Sports Relationship between sports and the sports industry economic origins deep, with Nike as a global consumer and sports fields all have a memorable brand image, spiritual beliefs have become the two major sports development. Should be said that competition between them is more like a marathon race, there is always a mutual chase each other, the final victory remains to be the test of time.
A Jianhua NBA swordfight maybe just wonderful duel.Tag: cheap jordan retro 11 , blue and black air jordans , jordan jordan jordan , the new white jordans