& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation Recently, Anta announced in Beijing, and the NBA China to form a long-term strategic partner, Anta officially became an official NBA marketing partner and NBA licensees. For the purposes of Anta, this cooperation has a deeper value, is the NBA for the first time authorized Chinese sporting goods company can use a joint brand, Anta can launch a full range of ANTA brand -NBA jointly with the team and the league logo shoes and accessories, electric provider channel sales stores and online.
Chairman of the Board and CEO of ANTA Shizhong opinion, in cooperation with the NBA China, not just more of a sports marketing platform, more importantly, is to empower the brand launch, ANTA multi-brand strategy with more the focal point.
Transformation: From the beginning three years ago
China's sporting goods market, the past few years is basically negative voices: negative growth in enterprise sales, closed shop tide, high inventories ...... Anta is no exception, in 2012 and 2013 there has been negative growth in sales revenue and profit, Then you start thinking about ANTA Shizhong transformation and organizational change issues, consider how to proceed ANTA brand, business model and development strategy of how innovation.
Shizhong told reporters that the past two years, Anta has begun to put forward strategic transformation, on the one hand, from the brand model transformation + wholesale + retail model to the brand; on the other hand, the transition from a single brand to multi-brand model, The strategic partnership with the NBA C Cheap air jordans for sale hina, for Anta multi-brand strategy has played a supporting role.
Early last year, Anta developed and launched the industry as well as according to their own circumstances "retail-oriented" to enhance the brand power, retail and cultural development, management efficiency, enhance the competitiveness of commodities, flexible supply chain, effective inventory control , channel optimization and other aspects of a full range of business transformation and upgrading.
China is basically divided into three channels: Channel street stores, shopping channel and e-commerce channels. China's lack of large national retailers, relying on a single brand to cover all types of channels are unrealistic. For example, with this single brand Anta To cover all the street shops, shopping center channels it becomes very difficult, and the Fila brand launch, then make up for this short board, Fila better coverage of the shopping center of the channel, and Anta form a differentiated and complementary channels on.
For the purposes of Anta, in cooperation with the NBA China, not just the brand endorsement relationship is a licensed product with the introduction of NBA-branded merchandise and independent brand products, including, NBA can be seen as an independent brand products Anta A new brand, in order not to compete and be confused with other brands, Shizhong the NBA independent electricity supplier brand products in the sales channels.
Shizhong frankly, Anta before the basketball shoe market has not been good, but Nike in the Chinese market a year just selling a few million pairs of basketball shoes, therefo cheap jordans online re, the gap is not great, some chase. "The introduction of high-cost Anta NBA-branded basketball shoes, with the NBA brand endorsement, at affordable prices, we will let Nike, Adidas boss sleep bad." Ding Shizhong said with a smile.
Marketing: focus and efficiency
In Anta Zhang Tao, vice president of view, over the years, Anta's sports marketing strategy is quite clear, basically two lines: one line is around the Chinese Olympic Committee, the pursuit of representatives of Chinese sports, representing the essence of sport, has She won China's weightlifting, wrestling, judo and other projects, and this year won the gymnastics, can be described as all-round attack; another line, that is professional, focused on running, basketball and other projects, such as promoting the 29 cities linked together marathon events, China's strategic partnership with the NBA, the basketball shoe market force.
In sports sponsorship, Anta sponsorship stressed efficiency.
Shizhong frankly, a few years ago anta also have the opportunity to cooperate with NBA China, but then NBA China and the Chinese sporting goods company's cooperation is also limited to the level of brand communication, we do not have the floor value, so choose the time Anta seems more cost-effective CBA.
Today, NBA for China's sports brand, not only has the value of the brand symbols, they can fall, forming a valuable commodity, such as sponsorship and cooperation, for anta is very attractive. "In fact, we have been looking for a suitable sports resources, with the NBA China are all-round cooperation, NBA is not just a symbol used on spread cheap jordans for sale mens , more importantly, it can be used on merchandise, but there are 30 teams in the NBA Brands can use. "Shizhong expressed.
In addition, Anta's sports marketing has been focused on China sports, therefore, in cooperation with the Chinese Olympic Committee, in cooperation with the CBA, in cooperation with the Chinese gymnastics team and a series of cooperation, are focused on the Chinese market.
Anta basketball is always the most important sport. "In the past we ask an NBA star endorsement costs $ 300 to 5,000,000, for Anta, if the development of star models not sold 50,000 pairs of shoes, it must be a failure. Nike monopolized NBA80% of the players, We only signed twelve NBA players how to play? "asked Shizhong.
Annual Report 2014 in the first half of the show: Anta's sales and profits have occupied the first Chinese sports brand, became the oldest sports brand, but the gap with Nike, Adidas is still relatively large. "At present, in the Chinese market, our market share and compared to international brands, there are still some gaps in the future, we hope to be able to go further than just improving market share, I personally pay more attention ANTA sportswear market in China established position. "For the future of Anta, Shizhong gave an interesting answer.
embrace electricity supplier channels
Rise electricity supplier channels, so that China's sporting goods companies love to hate, on the one hand, the electricity supplier channels huge influence, had embraced; on the other hand, the electricity supplier channels and offline channels to peaceful coexistence, but is a major sporting g cheap jordan shoes for men oods companies have been headache. Thus, in the past many years, the majority of sporting goods companies in China are still as clear inventory of e-commerce channels, and not really pay attention to the development of this channel.
Shizhong frankly, over the past few years, although Anta electricity supplier development is good, but the overall size is still small. In the years after the Beijing Olympic Games, many sporting goods companies regard the electricity suppliers as process inventory channels; now companies should realize that the electricity supplier channels and offline channels to achieve differentiation, the introduction of different styles of products, dislocation sales.
It is reported that the launch of NBA licensed merchandise Anta divided into two types, one is the joint brand logo products, lower electricity providers and cable channels while sales, a subject of the NBA single product, sold only in the electricity supplier channels. Future, Anta channel strategy is the flagship brand with the NBA licensed electricity supplier channels, ANTA cover second and third tier cities Street store channel, the main shopping center Fila channels a second-tier cities, a multi-brand strategy to differentiate whole channel.
In Shizhong opinion, we launched a joint brand products not only to enhance the brand, but also to improve the professionalism of ANTA brand; and independent of the subject product as Anta a multi-brand strategy is an important brand in the future bear in electricity Suppliers strategic position to expand sales channels, at present, although Anta electricity provi der channel sales are doubling annual growth, but not accounted for 5% of total revenue, with the support of NBA independent standard products, Shizhong hope in the next few year sales channel electricity supplier can achieve annual growth speed.
OTC Comments: Zhang Beijing key way sports consulting firm founder
Frankly, compared to Nike, the local sporting goods brands of the gap is not small; however, there is a gap and can not be completely attributed to their own level of effort, in fact, rooted in the development of sports brand in the markets sports consumer environment. In China, whether it is entertaining to watch type, or participate in experiential consumer spending, both European and American countries have a big gap. Nike and Adidas not only create considerable income from main operations in the US and European markets, and to bring it to account for the movement of resources to emerging market countries to kill time, still able to maintain the lead. Of course, that is the opportunity gap, local brands there "space for time." (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)new AIRx23 theme series has taken the lead in the Japanese area, in addition to the heels of a new embroidery logo, this series of Camo camouflage is to bring a strong military style!
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Tim · Duncan in the 1997 NBA draft in the first round of the 1〉Carhartt WIP recently issued the brand in 2015 autumn and winter series. The Fan In & quot; State of Play & quot; named series apparently want to use the flag element to the Stars and Stripes as a blueprint, black and white color to simplify the design, the Carhartt logo placed therein, highlight the theme. In addition to the release of a new series of T-shirt, sweater and jacket lining take a single product, but also the issue such as key chains, socks, Camp cap, thin to buckle chapter, storage bags and coffee mugs and other accessories, all embellished Carhartt flag design. It is reported that the new series is now on sale online store, product ranging in price from five dollars to 148 dollars.Following the highly demanded Grey colorway of the adidas Yeezy 750 Boost, an upcoming adidas Yeezy 750 Boost ??Black?? colorway has already been confirmed by Kanye West.
Advertisment Kanye first broke the news on a New York radio Power 105.1 Breakfast Club, that a ??Black?? version of the Yeezy 750 would hit the market soon, and some are projecting it to drop as early as this Fall/Winter 2015.
There has been no word on how Ye and adidas would use the shade of Black onto the sneaker, but here are detailed photos of how exactly the adidas Yeezy 750 Boost ??Black?? colorway will look like. The shoe sports an all-Black suede upper that was originally seen with a White boost sole, but the release version could be a fully ??Blackout?? colorway as seen below.
adidas Yeezy 750 Boost Black Release Date
Check out the detailed images below and look for the ??Black?? adidas Yeezy 750 Boost to officially release on Saturday, December 19th, 2015. The retail price tag is set at $350 USD.
adidas Yeezy 750 Boost
Black/Black
BB1839
December 19, 2015
$350
RELATED: Sneaker Release Dates
UPDATE: One of the biggest releases of 2015 debuts tomorrow, just before Christmas. The adidas Yeezy 750 Boost ??Black?? will be widely available ?C Store Listings listed below. Check out more photos below and look for them at shops like Solebox. For those that are looking to scoop them up now, you can always hit up eBay. Let us know who??s copping in the comments section.
UPDATE: Here is an on-feet video review of the ??Black?? adidas Yeezy 750 Boost by TBlake for those that may be debating on whether to scoop them up or not this weekend.
adidas Yeezy 750 Boost ??Black?? On-Feet Video Review
UPDATE: adidas has confirmed the ??Black?? Yeezy 750 Boost for Saturday, December 19th, and below are the official images and store listings of those that will be Retro jordans for sale carrying the release globally.
adidas Yeezy Boost 750 ??Black?? Store Listings:
AUSTRALIA
adidas Originals Store Emporium Melbourne
adidas Originals Store Melbourne Chadstone
adidas Originals Store Westfield Sydney City
Espionage
Highs & Lows (6050 Mt Lawley)
Highs & Lows (Perth)
Sneakerboy (Melbourne)
AUSTRIA
The 6th Floor
BELGIUM
adidas Originals Store Antwerp
Avenue
Fresh
Hunting and Collecting
Monar
Reservoir Shop
BRAZIL
Originals Concept Store
BULGARIA
Allure
CANADA
adidas Originals Store Montr??al
adidas Originals Store Toronto
adidas Originals Store Vancouver
Haven (Edmonton & Vancouver)
Livestock (Toronto & Vancouver)
NRML
Off The Hook Boutique
CHINA
adidas Originals Store Shenzhen CoCo Park
Beijing SLT Brand Center
Catalog
Chongqing North Paradise Walk Originals Store
Deal
EXI.T
Foss
I.T
Juice
Shanghai HHL Brand Center
Unik
COLOMBIA
adidas Originals Store Medellin Tesoro
adidas Store Bogota Calle 122
DENMARK
adidas Originals Store Copenhagen
Foot Locker (Copenhagen)
Naked
Norse Project
Rezet
Size?
Storm
Stoy Munkholm
Wood Wood
FRANCE
Acte 2
adidas Brand Center Paris
adidas Originals Store Paris
Citadium
Colette
Galeries Lafayette
Le HUB Bastille
Shinzo
Size ?
SNEAKERSNSTUFF
Starcow
Summer
GERMANY
43einhalb
adidas Originals Store Berlin
asphaltgold
Beastin
Foot Locker
Foot Locker (M??nchen and Stuttgart)
Glory Hole
JD Sports
No74
Overkill GmbH
Solebox (Muenchen & Berlin)
Suppa
The Good Will Out
Uebervart
Wood Wood
GREECE
Device1
Phat Soles
HONG KONG
EXI.T
Juice Hong Kong
D-MOP/J-01
adidas Originals Store Hong Kong Causeway Bay
HUNGARY
La Soleil
INDIA
adidas Originals, Mumbai
adida cheap jordans for sale s Brand Store, Bangalore
INDONESIA
Goods Dept
IRELAND
Brown Thomas
JD
Size?
ISRAEL
Factory 54 Namal
ITALY
adidas Originals Store Milan
adidas Originals Store Rome
Antonia
Antonioli
AW Lab
Backdoor
Cotton Club
Deliberti
Di Vincenzo Boutique
Eraldo
Excelsior
Foot Locker
G&b Negozio
Luisa via Roma
O??
One Block Down
Papini
Par5
Size ?
SlamJam Ferrara
SlamJam Milan
Sneakers 76
Space23 (Rome and Milano)
Spazio Pritelli
Special Milano
Spectrum
Spoon
Suede
Sugar
Susi Store
The Dope Factory
Urban Jungle (Roma and Napoli)
JAPAN
Isetan Shinjuku
Styles Daikanyama
UNDFTD Osaka
Dice & Dice Tokyo
United Arrows & Sons Tokyo
adidas Originals Flagship Store Tokyo
Undefeated Shizuoka
Dice & Dice Fukuoka
DSM Ginza
Edifice
GR8
VA
BEAMS Tokyo
Undefeated JP
Billy??s ENT
REPUBLIC OF KOREA
10 Corso Como
adidas Originals Seoul Flagship Store
adidas Originals Store Busan Seomyun
adidas Originals Store Daegu Dongsungno
adidas Originals Store Gwangji Chungjangno
adidas Originals Store Hyundai Daegu
adidas Originals STore Seoul Daehakro
adidas Originals Store Seoul Itaewon
adidas Originals Store Seoul Myungdong
Bcoontheshop Cheongdam
Beaker Cheongdam Flagship
Beaker Hannam Flagship
Kasina Haeundae
Kasina Hongdae
Kasina Seoul
Koon Haeundae
Koon With A View Sinsa
KUWAIT
Harvey Nichols Kuwait
LEBANON
The Good Life
MALAYSIA
adidas Originals Store Pavilion
NETHERLANDS
adidas Originals Store Amsterdam
Baskets
Foot Locker
FOUR by Azzurro
JD Sport
Patta
Size ?
Woei
NEW ZEALAND
Loaded High Street
NORWAY
YME Studios
PHILLIPPINES
Commonwealth
ROMANIA
Baneasa Shopping City
RUSSIAN FEDERATION
Brandshop
Galeria
Kuznetsk Most 20
Minto
Nevskiy 152 (babochka)
Tsvetnoy Bulevar (OR)
SINGAPORE
adidas Originals Store Singapore, Scotts Road
Limited Edt Chamber
SOUTH AFRICA
Shelflife
adidas Originals Store Canal Walk
SPAIN
24 Kilates
adidas Originals Store Barcelona
adidas Originals Store Madrid
Elite
Foot Locker
Foot Locker Barcelona
Limited Editions
Nigra Mercato
Sivasdescalzo Barcelona
Sivasdescalzo Madrid
SWEDEN
Aplace
C-Store
Foot Locker Stockholm
Nitty Gritty
Sneakersnstuff
Tres Bien Shop
SWITZERLAND
titolo sport
TAIWAN
adidas Originals Store Nanxi
Invincible East
Invincible Central
Juice Taipei
Invincible South
THAILAND
adidas Originals Store Bangkok Siam Center
TURKEY
adidas (?stinye)
UKRAINE
The Icon
UNITED ARAB EMIRATES
adidas Originals Store The Dubai Mall
Level Shoe District
UNITED KINGDOM
adidas Originals Store Liverpool
adidas Originals Store London
adidas Store London
Dover Street Market
Endclothing
Flannels
Footlocker
Footpatrol Ltd
Hanon
Harvey Nichols, Manchester and Birmingham
JD Sports
Sneakersnstuff
Triads Ltd
UNITED STATES
Addict
adidas Originals (Check Local Store)
adidas Store (Check Local Store)
Bait (Check Local Store)
Barneys Chicago
BBC ?C Billionaire Boys Club
BLENDS (Check Local Store)
Bows and Arrows
Burn Rubber
Champs (Check Local Store)
CLICKS
COMMONWEALTH
Concepts
COOL JS
Cream
CRSVR
Dover Street Market NY
DRIP (Antenna)
Eblens
Epitome
EXPRESSIONS
Extra Butter (LES)
Extra Butter (Rockville Centre)
Feature Las Vegas
Foot Locker (Check Local Store)
Footaction (Check Local Store)
GOT SOLE
Jimmy Jazz
Kicks Sole Provider
KITH
Kith Brooklyn
LACE UP
LEADERS
Major
NEO 39
NEXT/XHIBITION
ONENESS
Packer Shoes, Inc.
PacSun (Check Local Store)
Politics Lafayette
Premier
Private
Proper
ROCK CITY KICKS
RSVP Gallery
Shiehk Shoes
SHOE BIZ
Shoe Gallery
Shoe Palace (Check Local Store)
SIMONS (Check Local Store)
Sneaker Junkies
Sneaker Politics
SNEAKER TRAIN
Sneaker Villa (Check Local Store)
Social Status CPittsburg Liberty, Pittsburg Penn, Charlotte)
SOLE CLASSIC
SOLES INC (Miami and Miami Beach)
St. Alfred
SUCCEZZ
The Darkside Initiative
The Vault
Ubiq
Undefeated
UNDFTD (Las Vegas, SF, Silverlake)
UNHEARD OF
Walters
WEST
Wish ATL
UPDATE: The adidas Yeezy 750 Boost ??Black?? is set to launch on December 19th, and here are the latest images of the upcoming release via YTWW.
UPDATE: Here is your best look yet at the ??Black?? adidas Yeezy 750 Boost from SneakerSteal, who cited Shoe Palace which is good news as this release may be more widely available than everyone anticipated. Stay tuned for the official word from adidas.
UPDATE: Next weekend will be the debut of Kanye West??s ??Black?? adidas Yeezy 750 Boost that has created a lot of buzz these past couple weeks. Today, we get a closer look via YTWW of the highly anticipated release. Let us know what you think in the comments and stay tuned for official images coming next week.
UPDATE: Cyhi The Prynce is the latest celebrity to receive the ??Black?? Yeezy 750s and he took a couple of pictures of them below, which even Kanye appeared in. Stay tuned for the official unveiling of the ??Black?? 750s to come soon.
UPDATE: Celebrities are starting to release their pairs of the ??Black?? adidas Yeezy 750 Boost, and Travis Scoot was one who has already got a pair from Kanye West. Check out the first look at the official ??Black?? Yeezy 750s below and stay tuned for the official unveiling.
UPDATE: Kim K has officially announced that the next adidas Yeezy release will be the adidas Yeezy 750 Boost ??Black?? that will become available on December 19th. Below are a few teaser images of the shoe via Kim K that look exactly like the pairs that Ibn Jasper claimed were fake. Kim just announced via her livestream that the Adidas YeezyBoost 750s in BLACK are COMING!!! ??? pic.twitter.com/vsTzQF1DAH
Kanye West (@YeezusKKW) December 3, 2015
While celebrating Martin Luther King Day, we take a first look at yet another ??BHM?? model with the Nike Hyperdunk 2013. Featuring the traditional Purple base with Black BHM graphic pattern finished with Gold branding throughout. Take a look at the Nike Hyperdunk 2013 ??BHM?? below and look to see the players rock their BHM sneakers to celebrate MLK Day.
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